Discover What You Can Do To Keep Business From Walking Out The Door!
In this groundbreaking book for senior retail business leaders, you’ll discover:
- What makes a retail experience good or bad (is it people, product, or something else?)
- The true story behind key performance indicators (they’re not as simple as you may think)
- What’s involved in “getting it right” with customer service (you can’t rely on second chances!)
- The realities of today’s retail environment (are you prepared for it and what’s ahead?)
- Is staff training the best use of your time? (the answer may surprise you)
Don’t Let Your Business Bottom Line Suffer From
Bad Customer Service!
Many retail businesses focus on trying to provide the cheapest price and don’t give customers a reason to come back. They ignore the most basic principles of customer service, with sales assistants treating customers as inconveniences, and then lose those customers to the online world or to other competitors who understand the critical role great customer service plays in long-term business success.
Owners and managers who continue to ignore what is happening at the front line, by allowing staff to give poor service, are letting millions of dollars in sales walk out the door.
In this breakthrough book, you’ll discover:
- A 4-step system for ROI success (hint: success has everything to do with providing consequences, so your team know where they stand)
- The manager’s role in creating a culture of continuous improvement (this is a big one that can’t be forgotten!)
- The truth about evaluations, feedback, and coaching (are they worth the effort it takes?)
- How to find and grow staff members that actually care about business (the keys to good recruiting)
- The role of attitude in sales and customer service (why you have to recruit for attitude and not skills)
We will pay for the full postage and mail it to you.)
A Personal Note From Roger…
I have worked in retail for more than 35 years, and like everybody else, I’m also a customer. I’m continually disappointed by the experiences I have with retail businesses and their staff. There are the exceptions, of course, those great examples of customer service I can’t wait to share with my friends and family. However, most often, the experience is average at best, and in many cases, downright infuriating.
It doesn’t have to be like this, and, frankly, I’m sick of it!
Not only am I sick of it, it’s killing the retail sector. No wonder sales are down and more and more customers are switching to online shopping and not coming back.
The good news is that, while online sales are growing rapidly, I believe we can combat the customer’s move to online shopping with just a little effort. Retailers can fight back and buck the trend if they focus on the right areas.
If retailers want to survive and thrive in these challenging times, they have to focus on the service levels of their front line staff. If they choose to ignore it, which far too many businesses are doing now, they will continue to lose customers to the online sphere and to competitors who are getting it right.
One of my favourite sayings is “the rewarded customer buys, multiplies, and comes back.”
Focus on making service a priority at the front line, and you have a good chance of having those precious customers return time and time again.
About Roger Simpson
Roger Simpson is Australia’s #1 authority on customer ROI in the retail industry. With more than 35 years in retail, he is highly sought after by business owners and CEOs for his insights on the current problems facing retail and his clear strategies for fixing the issues.
Roger and his team, have delivered training and coaching programs to retail clients in nearly 30 countries, with most experiencing sales increases in excess of 100%. He knows how to maximise performance and profitability by motivating and guiding owners and staff in their interactions with each other and with customers.
If you’re a leader in the retail industry, you can’t afford to be without The Ultimate Retail Sales Experience! Roger reveals the truth about the industry’s wrestling match with providing quality customer service and how you can win the battle for business against the competition from online and bricks-and-mortar stores . He offers retail data, tips, and step-by-step strategies for creating long-term industry success.
Businesses that don’t improve their customer service are letting millions of dollars in sales walk out the door that will improve somebody else’s bottom line. Isn’t it time you stopped ignoring the truth and took control of your team’s performance and profitability?
We will pay for the full postage and mail it to you.)
Discover What You Can Do To Keep Business From Walking Out The Door!
In this groundbreaking book for senior retail business leaders, you’ll discover:
- What makes a retail experience good or bad (is it people, product, or something else?)
- The true story behind key performance indicators (they’re not as simple as you may think)
- What’s involved in “getting it right” with customer service (you can’t rely on second chances!)
- The realities of today’s retail environment (are you prepared for it and what’s ahead?)
- Is staff training the best use of your time? (the answer may surprise you)